Bing Ads now offers competitive share of voice metrics

New columns are now available in Bing Ads to see competitive metrics related to impression share.

The Competitive (Share of Voice) metrics are available at the campaign, ad group and keyword levels in the main UI and Reports tab. They are also accessible in several reports via the Bing Ads API.

There are six new metrics available, including Impression share (IS) lost to rank and IS lost to ad relevance.

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