SMX Advanced session: Mobile-First For The Advanced SEO

Mobile First for the Advanced SEO session from SMX Advanced

SMX Advanced was amazing this year, and when they asked me to write up a session, I immediately asked to cover the mobile-first session. Sure, we’ve been talking about being “mobile-first” for years, but with Google’s impending Mobile-First Index (yes, I capitalized that on purpose), I knew this session would be full of awesome info.

Mobile-first audit framework

Leslie To kicked off the session with an in-depth walk-through of a mobile site audit. While there are site elements that matter to users regardless of screen size, To covered the important points that are vital to a successful mobile site. From using HTML5 for videos and rich media to proper navigation menus, she shared a “do” and “don’t” list for each individual element.

There’s a huge difference between having a responsive site and using your responsive site correctly. To pointed out that designers and developers need to allow content and media to scale to fill the screen size of any device, and that it’s important to consider how your site looks on both landscape and portrait device orientations.

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