We know the Google mobile-first index isn’t launching any time soon and there were rumors it won’t go out in 2017 because hitting quality neutral has been a harder thing to achieve than they once thought.
Gary Illyes from Google said in the mobile-first panel at SMX Advanced yesterday that it is now likely not going to launch until 2018. Gary said we are “many quarters” away from a launch. In fact, John Mueller recently said they might even launch it in batches. I even asked and pushed for a sandbox preview but was denied again.
Matt McGee at Search Engine Land has an excellent write up on it.
Here are some tweets from the attendees:
Google mobile first index is many quarters away from launch #smx
— Barry Schwartz (@rustybrick) June 13, 2017
— Greg Gifford (@GregGifford) June 13, 2017
— Chloe Yeung (@seo_chlo) June 13, 2017
— Marie Haynes (@Marie_Haynes) June 13, 2017
— Jennifer Slegg (@jenstar) June 13, 2017
— Brooke Fritz Willard (@bfritzie) June 13, 2017
— Avinash Conda (@avinashconda) June 13, 2017
Forum discussion at Twitter.