Google’s Two Pronged Approach To Search Spam: Ignore vs Penalize

We’ve known for some time now that Google sometimes selects to ignore spam and sometimes selects to penalize the spam (i.e. devalues vs demotes). The topic came up again when we covered how Gary from Google talked about how they ignore Forbe’s link spam.

John Mueller in yesterday’s Google hangout at the 46:32 mark into the video where one webmaster discusses how this Forbes spam happens. He explains:

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