4 reasons your PPC programs can fail

PPC programs

None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions.

Why do these programs fail? There can be many reasons. But sometimes, behind those failures, is some inadvertent self-sabotage — sabotage that will virtually guarantee a failed PPC program.

To help you avoid inadvertently setting your PPC programs up for failure, I’ll use this column to describe four ways to “help” your PPC programs falter or self-destruct.

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