Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product

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In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This week, the company introduced and enhanced website product ypWebsite Pro, which includes SEO-related services.

The offering combines a range of features: an optimized, mobile-friendly website, business listings syndication and content creation (monthly blog posts). Boostability and Yext are fulfillment partners behind the scenes.

The company said that during an extensive beta test with a range of customers, “over 70 percent of keywords in websites powered by ypWebsite Pro rank on the first page of Google search results in as little as five months or less.”

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