LiveRamp adds people-based search targeting to IdentityLink

Let’s say you’re a Honda auto dealer in Boston, and you want to target some of your previous and current customers with a new sale of Honda CRVs.

One way is via Google AdWords, since you can show an ad for your sale, along with the results for searches like “Honda CRV” or “new car sales,” for people in New England.

Using Google Customer Match, you can also target your previous and current customers, if you have their Gmail addresses and they are logged into that Gmail at the time of the search. Google can also sometimes match the customer to a Gmail address if you enter another email address for that customer.

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