Beyond SEO: Managing the management

As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved sales. Reaching these goals is challenging, but it’s the reason people pay us money in the first place.

However, there is another challenge we face that is just as difficult to address, if not more: people. And it turns out, even after 13 years in the industry and 35 on earth, I still haven’t figured them out. I thought it would be easier!

What I have figured out is that there are certain challenges that arise more frequently than others, including things like employee turnover, management changes, executive requests and more. These types of things can have a drastic impact on any program, especially for agencies, and without being properly prepared to address them, you increase your risk of losing the client.

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