Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

I know what you’re thinking. School is just winding down, and you want me to start planning back-to-school campaigns already?

Yup. And here’s why: Back-to-school shopping and searching shift into high gear in July. And if you’re not ready, you’ll miss out on the second-biggest shopping holiday of the year.

The second biggest — who’d have thought that, right? Back-to-school spending is second only to the December holiday season.

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