Having breadcrumbs on your site is good for usability and is also a good SEO check item to have on your internal pages. But what if your breadcrumb was defined based on user click behavior and not based on where the page might be situated on your web site. So for example, if you have a pair of sneakers on your site and someone clicks via the brand to get there and another clicks via size, the breadcrumb trail might be different depending on the click behavior.
Having different breadcrumb trails is not a form of cloaking or spam. It is just the way some sites are coded. Gary Illyes basically said that in his response to the question on Twitter:
â” Gary Illyes á( á )á- (@methode) January 26, 2017
This question came up in 2014 around having multiple breadcrumb trails on the same page, which Matt Cutts said was okay in many cases. Here is that video answer:
Personally, if you can keep the breadcrumb trail static, it is a bit easier to manage and I’d do it that way.
Forum discussion at Twitter.
This post was scheduled to go live today but was written earlier – I am currently offline today.