Google Warns: Don’t Do Article Creation For Links

Yesterday, Google published a blog post named a reminder about links in large-scale article campaigns. Truth is, there is absolutely nothing new about what is written there. If you do guest blogging or article publishing for the purpose of link building, with the intent of manipulating Google’s search results – then that is something Google can and does penalize for. Sometimes those penalties can negatively impact your overall site’s ranking and sometimes it means that Google ignores the links on a site or to a site. Either way, it can hurt.

Google wrote “what does violate Google’s guidelines on link schemes is when the main intent is to build links in a large-scale way back to the authorâs site. Below are factors that, when taken to an extreme, can indicate when an article is in violation of these guidelines:”

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