Google: SEO Over Optimization Can Eventually Hurt Your Rankings

SEOs for almost a decade have been using the term “over optimization” for one reason why a site might start to not do well in the Google search results. Some call it the over optimization penalty. Well, Google’s Gary Illyes confirmed that over optimization exists and can hurt your rankings.

Gary said on Twitter that over optimization is “totally a thing.” He said that “it is literally optimizing so much that eventually it starts hurting.”

Here is the set of tweets:

It's only fair to share...Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on PinterestShare on RedditShare on StumbleUponDigg thisShare on TumblrPrint this page