Google Attribution Merging AdWords, Google Analytics & DoubleClick Search

Google announced their intentions to rid of last-click attribution and replace it with Google Attribution. Google Attribution is Google’s effort to give you a more complete view of the customer journey from start to finish and beyond. Google said this makes it “possible for every marketer to measure the impact of their marketing across devices and across channels — all in one place, and at no additional cost.”

This goes across display, video, search, social, and on your site or app. How? Well, Google uses AdWords, Google Analytics and DoubleClick Search to integrate the data to give you a complete picture. This is the graphic that illustrates how Google does this:

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