Google Search Ranking & Algorithm Shifts Still Underway

That Google algorithm update from last Wednesday seems to still be going on. Yesterday I posted a theory that was probably not fully accurate, hence a “theory.” In short, I said maybe the tools that were going nuts had to do with the featured snippets test. It seems that this theory might not be accurate.

For one, the tools keep going insane and also I am seeing real life cases of sites getting hit across the board and not just on search result pages that may have shown featured snippets. In fact, some tool providers have confirmed with me that they checked into the featured snippet theory and said their tracking did not pick up on the test. RankRanger told us they have “analyzed this data, and this began on May 12th. It did not have a major impact on the rankings.” While the folks at SEM Rush told me “according to Sensor data, part of this volatility might be explained by the drop of featured snippets result from the SERP, which seems to be spreading.” So it seems like in some or most cases the theory of featured snippets URLs being removed from the core results in not valid.

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