Theories On Google Algorithm Update & Changes Last Week

Last week we reported on a possible Google algorithm update starting last Wednesday. We had most of the automated tracking tools light up but, as I covered, little chatter around complaints from webmasters or SEOs.

My initial impression was that something changed in the search results but it did not lead to any significant changes to the traffic one would receive from Google.

Then Pete Meyers from Moz reminded me in the comments section that Google is testing dropping featured snippets from the core web results, which should directly impact all of these tracking tools. If you take out the featured snippet result from those core web results, that will make these tools light up.

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