Bing Remarketing: The best-kept marketing secret

When you think about remarketing, I’m sure the top three platforms that immediately come to mind are Google, AdRoll and Criteo. But how often is the Bing Network associated with a successful remarketing program? I recently attended a Bing webcast on “The Art and Science of Remarketing Optimization” (PDF) and was pleasantly surprised by what I discovered.

Here are several recommendations for managing a successful Bing remarketing program based on my learnings.

Why consider remarketing?

Remarketing is a great way to (re)reach prospects who have already shown interest in your products or services. Remarketing allows you to personalize and customize search ads to these prospects and can lead to significant improvements in engagement and overall conversion rates. Additionally, remarketing ads can be served both natively on Bing and/or as a Bing Shopping Campaign.

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