7 Real-World Tips for Better Social Engagement

Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster.

Why do brands still struggle with social media? It’s complex: new social networks and touch points are constantly emerging, it’s hard to scale and integrate multiple departments and martech systems, and it’s unpredictable. You have to be ready for anything to go viral.

Join our social marketing experts from MMI Agency and Lithium as they show how to improve social engagement and go from broadcasting to conversing with customers. You’ll hear best practices and results of a recent research study on the social engagement of 70 global consumer brands across hundreds of social channels.

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