Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value.
Get the basics of using programmatic advertising in this guide from Oracle:
- learn what programmatic means for marketers and ad agencies.
- deliver advertising that enhances the customer experience.
- learn all the terms you need to know in our handy glossary.
Visit Digital Marketing Depot to download “The Programmatic Guide for Modern Marketers, Publishers, and Media Planners.”