Google: We May Automatically Nofollow Widget Links

Last September, Google said they will penalize sites that do widget links that are not nofollowed. So if you have an embed this widget on your website and that widget carries along a “powered by with anchor text link” and you do not nofollow that link, you can be penalized.

John Mueller of Google said in a video hangout this week at the 54:28 mark into the video that Google may automatically nofollow those links for you, internally, because Google knows that many of those who embedded those widgets on your site long ago aren’t going back into the widget and manually adding a nofollow.

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