Google Analytics Improves AMP Tracking Support

Google Analytics announced they are going to be “rolling out an enhancement that will give you an even more accurate understanding of how people are engaging with your business across AMP and non-AMP pages of your website.” This is rolling out over the next few weeks they said and you won’t have to do anything to see the results.

It isn’t clear exactly what is changing but it seems Google is going to represent AMP traffic better in Google Analytics. So it double counts less and the metrics are more accurate.

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