Who would you believe?
A brand telling you to buy its cool new mobile accessory?
Your favorite blogger recommending the same product?
The answer is a no-brainer. Sales pitches get weak knees when they confront influencer content because Word of Mouth is a very powerful weapon.
According to eMarketer, “84% of marketers plan to launch at least one influencer campaign within the next 12 months.”
Why? Because people who have done it, swear by it.
The new buyers are informed and they make choices based on their gut instincts rather than trusting whatever is being served to them.
Influencing that very instinct requires you to be all pervasive and sneak into your buyer persona’s psyche.
Trust me, it isn’t a cake walk.
But if marketing was a cake walk, wouldn’t just the thrill of making yourself stand out die?
In this world where 47% of online consumers use ad blockers, it’s difficult to catch your audience’s attention.
With Influencer marketing, you pose yourself at places that already have your audience’s attention.
Here are some popular influencer marketing case studies that prove the efficiency of this tactic.
Fact be stated, Influencer Marketing has taken the world by storm, and this needs to be your next step in 2017.