Let’s get visual: Shopping from within images

A little over a year ago, I published an article on the importance of data feeds as influencers of future search:

Structured data feeds front-load the search engine results pages (SERPs) with user-rich information, creating a new search experience for more personalized, localized and actionable results.

Fast forward to today, and we’re seeing innovation in visual shopping experiences using AI to identify an element within an image and show you similar images, similar products and where you can buy said products. From movies to local business listings and voice search results, structured data — both on websites and in data feeds — is playing a central role in moving search forward.

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