The best-kept AdWords secret: AMP your landing pages

The best experiences are those where we don’t have to wait for stuff: receiving a one-hour delivery from Instacart, skipping the lines at Disney World with a FastPass, getting a response from our digital assistants like Alexa in less than a second.

Big, successful companies have figured out that “fast = more money,” and so they cater to consumers’ insatiable demand for instant gratification. By doing so, they build a strategic advantage and a stronger business.

Luckily, there are areas of business where we don’t need to invest millions to deliver more speed. In fact, we can leverage free, open-source projects like Accelerated Mobile Pages (AMP) from Google to make mobile web pages faster — and, as I’ll explain in this post, that can easily turn into a significant improvement in the bottom line.

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