Change to AdWords Enhanced CPC removes bid cap to account for location & audience

AdWords users will notice a new alert in their accounts notifying them of changes to Enhanced CPC bidding.

The notice says, “Enhanced CPC (ECPC) bidding now has more flexibility when adjusting your bids to help you get more conversions.” Enhanced CPC (ECPC) automatically adjusts manual bids based on how likely a click is estimated to convert. The bid flexibility of ECPCs has always been bound by the max CPC and would only increase a bid 30 percent above the Max CPC.

With this change, that bid cap is no more.

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