Capturing ‘made in the USA’ searches: Strategies for building awareness and sales

Since making the commitment in 2014 to purchase goods made in the in US whenever possible, I’ve watched and learned how companies build awareness and market their products.

In fact, I love this stuff! I follow companies on Twitter, read their About pages and watch their videos, and even study their packaging. (Strategic use of packaging is a great way to connect with your customers pre- and post-purchase — but that’s another article.)

In last month’s column, I covered PPC and SEO strategies for capturing “Made in the USA” searches. In part two of this three-part series, I cover how to build awareness — and sales — of your company’s US-made products through PR, link building, content marketing and social media engagement.

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