3 logical myths about rankings that can destroy a business

I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on technical SEO — from my technical argument for quality content a few months ago to last month’s two-part series discussing two recently granted Google patents on how they learn to influence user behavior and guided buying systems with a focus on paid search results.

While I’m obviously a big fan of the tech side of SEO, I thought perhaps it was time to write something a bit more approachable. My head-scratching ended when I got an email from a potential client in the high tech sector, and within it was a simple and fairly logical assumption that can (and likely would) have dire consequences if not corrected. This led me to today’s article topic: three logical myths about rankings that can destroy a business.

I’m going to begin this piece with the myth that inspired it.

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