Google: Stop Optimizing For RankBrain; It’s Irrelevant

So we know Google has told us before that you cannot optimize for RankBrain, that there is no RankBrain score. RankBrain is more of a query thing where Google tries to better understand the searcher’s intent with the query and brings back documents based on that. Optimizing for it, might be futile.

This morning, John Mueller of Google posted a PSA on Twitter saying “If optimizing for Rankbrain = make a great site, it seems like the Rankbrain part is irrelevant. Make great sites for your users, folks.”