Google AdWords Similar Audiences For Search & Shopping Ads Live

Google announced they are now rolling out to all advertisers the similar audiences features to search and shopping ads.

“Similar audiences helps you find people who share similar interests with your best customers, right when theyâre searching for products and services like yours,” Google said. “This makes it easy for you to expand your reach by connecting you with more people who want what you have to offer,” they added.

Google gave this example: