The entire world will celebrate Mother’s Day on May 14, 2017.
Talking about the origin of Mother’s Day, it goes back to the era of ancient Greeks and Romans. However, in the modern times, it all started in 1908 when Anna Jarvis held a memorial for her mother Ann Reeves Jarvis (a peace activist) at St Andrew’s Methodist Church in Grafton, West Virginia. Now, this church holds the International Mother’s Day Shrine.
Significance of Mother’s Day for Families
The word “mother” has its own grace; it portrays the purest form of love, warmth, and caring.
Mothers are beautiful and soft yet own the spine of steel because they embrace every hurdle with a smile. No language can describe a mother’s dedication and unconditional love in any words.
Mothers deserve to be happy and admired every moment and not just on one day. However, the day has its own significance not only for families and kids but also for marketers.
Significance of Mother’s Day for Marketers
This day is special for businesses as well. According to National Retail Federation, Mother’s Day spending to reach record $23.6 billion.
Every year on Mother’s Day, people buy gifts not just for moms, but for every mom in their life including moms, stepmoms, wife, daughter, sister, friends, and relatives.
Smart brands know how to make the most out of such events. Thus, they plan proactively to build engagement for brand promotion.
How Brands Market Their Product for Mother’s Day
If we talk about marketing in digital space, it’s content that reigns. Many brands create content that evokes emotions like happiness and nostalgia to make it go viral within seconds. Further, people love to share the content that makes them look good.
Now, let’s explore 9 marketing ideas to boost your marketing.
9 Marketing Ideas for Mother’s Day 2017
Idea 1: Create a Social Media Campaign Using #Hashtag
You can create a social media campaign on channels like Facebook and Twitter to create a big noise for your brand. If we talk about Facebook, its new Live Option is simply awesome. You can conduct a live survey. On Twitter, informative post with a catchy #Hashtag can make things go viral in moments.
Idea 2: Launch a Mother’s Day Giveaway
You can host a giveaway on Mother’s Day. It will help you to not only the raise brand awareness but also gain new email subscribers. So, make it a bit interesting for people to allow them to connect with your brand for the giveaway.
Idea 3: DIY Gifting Ideas
Another way to boost your marketing on Mother’s Day is by providing DIY gifting ideas to people. Handmade gifts have a great significance over readymade gifts. So, if you provide the ideas and tricks to make the day special for your audience, it will make yours!
Idea 4: Visual Content like Memes/ Emotional Shareable Quotes
One of the best ways to grab eyeballs towards your brands is by posting visual content like humorous memes on Mother’s Day. Alternatively, you can create unique and emotional quotes or slogans by leaving your brand’s hallmark to get them shared through multiple channels to boost brand recognition.
Idea 5: Emotional Video Emphasizing on Mother-Child Bond
A video goes viral in moments. So, create an emotional video that portrays the magical bonding between mother and child. For this, you can leverage YouTube. This video-sharing platform has touched the magical figure of 1 billion users. Once you create the video, post it on YouTube and promote through your social channels to up your marketing game.
Idea 6: Mother’s Day Event
Many organizations these days try a different approach to gain brand recognition, and hosting Mother’s Day even is one of them. For instance, many restaurants on Mother’s Day allow people to use their kitchen to cook some tasty food for their Mothers.
Idea 7: Contest – Best Mother–Child Duo
You can organize a contest on social media channels like Facebook and Twitter to seize the attention of the online audience. Announce rewards to allow users for active participation. You can use the Facebook Live option to hold a contest on Mother’s Day 2017.
Idea 8: Personalized Email to Invite People to Redeem Coupons
Many eCommerce websites boost their sales by sending personalized emails to invite their buyers to redeem coupons on Mother’s Day. So, if you sell something online, you can try this method to trigger sales.
Idea 9: Create Engaging and Educational Mother’s Day Content
Be a brand that cares. Create content that educates your audience to make the day special for their moms. Though it may not increase the sales, but project you as a brand that cares, which helps you gain huge brand recognition.
Over to You
You can think more creative ways to engage your audience this Mother’s Day. Make sure you satisfy the thirst of the people seeking for knowledge and products on the Internet.
Mothers are angels, the god’s envoy, and the symbol of comfort, affection, and strength. This Mother’s Day, come out of your comfort zone to make the day special for Mothers and your Brand.