Facebook’s Fascinating (and Disturbing) History of Secret Experiments

facebook-experiments

To make money, Facebook doesn’t just need users. It needs users that are active and engaged. It needs to know not just which link you’re likely to click, but also what makes you more or less likely to click it. How does Facebook gather that kind of information? By looking at your daily Facebook activity, for one. Analyzing the posts and pages that you like. And by running psychological experiments. Wait, what? Where the Wild Things Are Image Credit: Shaiith via Shutterstock Yes, Facebook has been conducting social experiments on its users. And yes, chances are you’ve involuntarily taken part at some point….

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