Bing Ads rolls out Merchant Promotions for Shopping campaigns in US

Bing is rolling Merchant Promotions out of pilot in the US, giving advertisers a way to highlight offers in their product ads.

When Merchant Promotions are active, ads can appear with a “Special Offer” extension. When users click on the notice, the offer pops up with a description, promotional code, expiration date and a link to shop the product.

Sellers need to fill out a form to apply for Merchant Promotions. Bing Ads says the approval process takes three to four business days.

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