Google Owl Update Promotes Authoritative Content For Fake News Queries

Google Owl Update

Yesterday, Google officially announced both an algorithm update and procedure changes for managing search results for fake news like content, which Google calls “offensive or clearly misleading content.” Danny Sullivan, by far, has the most detailed write up on these changes – so go read it. In short, this is the Project Owl update and targets fake news results.

I’ll quickly summarize what Google announced and add more by quoting what Gary Illyes from Google added on the topic. The funny thing is, this is incredibly similar, if not the same, as what we covered on March 15th with Google Algorithms Now Target Offensive, Upsetting, Inaccurate & Hateful Results. In any event, Google is now making it official by posting it on their blog.

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