Google AdWords Tracked 4 Billion Store Visits & Aims To Improve Accuracy

Google announced yesterday that after two years of tracking store visits in AdWords, they have now reached over 4 billion store visits globally.

With that announcement, Google said they have innovations that will “report more store visits for advertisers already using these insights to give a more complete view of performance.” They outlined four innovations:

(1) Richer store visits data at the same high level of accuracy

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