AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads

Google announced updates to AdWords Dynamic Search Ads on Tuesday, including support for expanded text ads.

Dynamic Search Ads (DSAs) will transition to expanded text ads through April, bringing them in line with search and display campaigns.

Google is introducing a new solution for DSAs called page feeds. Page feeds consist of two columns: Page URL and Custom Label. The feeds enable advertisers to designate exactly which landing pages to include in a DSA campaign. There are several benefits and use cases for page feeds, such as these:

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