How much is a happy customer worth?

In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.”

We’ll hear from customer experience expert Christine Crandell, who will explain why – and how – brands must focus on building positive customer experiences at every digital touchpoint.

Katy Keim of Lithium will then share the results of a new Harris Poll, that quantifies the value of a positive customer experience. In today’s sharing economy, where customers can instantly amplify their experiences, savvy marketers know how – and where – to connect with and build a loyal customer base.

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