How AI will shape the future of search

There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links.

But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s search bar as their only way of accessing content.

How we access information is changing

Search engines used to be the primary (or sole) place a consumer would turn to when they needed an immediate answer. You entered in a phrase, clicked a link and read the page.

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