Gary Illyes responded that Google is looking to see a “quality neutral” launch. That means that when they flip the switch to be a mobile-first index, they don’t want the search results to change much. They want the quality of the search results to pretty much be at the same level or a bit better. If they do not see a “quality neutral” data set, they will not launch.
Getting to “quality neutral” is not easy and it is tricky he said. They are looking at a whole new web, a mobile web, and it is a whole new index. So it is tricky.
Gary has said this before but always nice to hear him say it at a show.
Here are some tweets from the session on this point:
— Glenn Gabe (@glenngabe) March 22, 2017
— Kenichi Suzuki; é’æ¨è¬ä’ (@suzukik) March 22, 2017
— Jennifer Slegg (@jenstar) March 22, 2017
— Kristine Schachinger (@schachin) March 22, 2017
Forum discussion at Twitter.