Google: Phantom Updates Are Core Algorithm Update

Google has been very quiet about what SEOs have been calling the “Phantom update.” The Phantom update has been floating around for the past couple years now, and we’ve covered it multiple times here. In fact, Glenn Gabe has likely done the most analysis of these so called phantom updates.

In any event, Google’s Gary Illyes kind of said on Twitter that these Phantom updates are the same as Google core updates. Meaning, these are basic quality updates to the search algorithm that Google will not confirm.

Roger Monttiâ asked him about it on Twitter and he responded:

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