Your Daily SEO Fix: Link Building & Ranking Zero

Posted by FeliciaCrawford

Last week, we shared a series of four short videos intended to help you accomplish some easy wins using Moz Pro: Your Daily SEO Fix: The Keyword Research Edition. Week Two (that’s this week!) is focused on link building, identifying opportunities to take over SERP features, and doing that all-important competitive research.

This time around, we’re using a mix of Open Site Explorer, Fresh Web Explorer, and Moz Pro. Open Site Explorer has some free capabilities, so if you’d like to follow along…

Open OSE in a new tab!

If you’re a Moz Pro subscriber, crack open your campaigns and settle in. If you’d like to see what all the fuss is about without committing, you can dip your toes in with a free 30-day trial. And now that that’s out of the way, let’s get started!


Fix #1: Link building & brand building via unlinked mentions

“Moz” is an SEO software company, yes, but it’s also Morissey’s nickname and short for “Mozambique.” All three of those things get mentioned around the web a bunch on any given day, but if we want to identify link building opportunities just to our site, it could get confusing quick. Luckily, Jordan’s here to explain how to quickly find unlinked mentions of your site or brand using Open Site Explorer and keep those pesky Smiths references out of your results.


Fix #2: Prioritizing and organizing your link building efforts

Link building requires more than just finding opportunities, of course. April shows how you can prioritize your efforts by identifying the most valuable linking opportunities in Open Site Explorer, then dives into how you can cultivate a continuous stream of fresh related content ripe for a link-back with Fresh Web Explorer.


Fix #3: Ranking in position zero with SERP features in Moz Pro

If you have keywords that aren’t ranking in the first few results pages, don’t despair — there’s hope yet. There are tons of opportunities to rank above the first organic result with the prevalence of SERP features. In this video, Ellie shows how you can identify keywords that need some love, track SERP feature opportunities for them, filter your keywords to show only those that surface certain SERP features, and more.


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