How to use live chat to increase conversion

Paid advertising is getting more competitive, increasing the average cost per acquisition. Moreover, a significant percentage of website visitors leave without taking any action due to lack of engagement or too much friction in the buying process.

Improving conversion means reducing the bounce rate, and a well-designed live chat invitation can differentiate an online advertiser from the competition.

This white paper from ApexChat describes how live chat can increase engagement and minimize friction in the buying process. It covers:

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