Google: You Can Rank For Medium Competitive Keywords Without Links

We’ve seen Googlers say time and time again that you can rank without links because Google will look at the content but most SEOs know that without links, you cannot rank for anything somewhat competitive.

The other day, Gary Illyes posted a DYK (did you know) tweet that says “if you can’t figure out how to rank for a competitive query, sometimes the answer will be to optimise for images and/or video?”:

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