Pandora Launches a Premium Music Streaming Service

Pandora is launching an on-demand music streaming service to rival Spotify and Apple Music. Pandora has built a massive fanbase with Pandora Radio, and the company clearly hopes that that brand awareness will help Pandora Premium succeed despite arriving very late to the party. Pandora has, for almost 20 years now, been offering internet users a personalized radio station they influence by giving songs a thumbs-up or a thumbs-down. Even though Pandora Radio is only available in the U.S., Australia, and New Zealand, it currently boasts 80 million active users. That’s 80 million people Pandora now hopes it can persuade…

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