Google Fred Update Targets Ad Heavy, Low Value Content Sites

Google Fred Update

The Google Fred Update which we first spotted rolling out early morning on March 8th seems to be fairly big. After reviewing well over 70 sites that were hit by this update, 95% of them share two things in common. The sites all seem content driven, either blog formats or other content like sites and they all are pretty heavy on their ad placement. In fact, if I dare say, it looks like many (not all but many) of them were created with the sole purpose of generating AdSense or other ad income without necessarily benefiting the user.

The sites that got hit also saw 50% or higher drops in Google organic traffic overnight. I had them almost all of them share analytics screen shots with me to prove it. So this was a huge drop, in some cases up to 90% of their traffic was gone over night.

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