Better Alternatives to “Expert Roundup”-Style Content – Whiteboard Friday

Posted by randfish

You may be tempted to publish that newest round of answers you’ve gotten from industry experts, but hold off — there’s a better way. In today’s Whiteboard Friday, Rand explains why expert roundups just aren’t the best use of your time and effort, and how to pivot your strategy to create similar content that’ll make the juice worth the squeeze.

Alternatives to expert roundup style content

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to look at some better alternatives to the expert roundup-style content that’s become extremely popular on the web. There are a few reasons why it’s popular. So let’s talk about why SEOs and content marketers do so many expert roundups, why this became a popular content format.

Why do SEOs and content marketers even use “expert roundups?”

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