International women’s day is celebrated around the world on March 8th to recognize the social, cultural and political achievements of women. This day brings to fore key issues like gender parity and women empowerment.
Besides, the day also reminds us the importance of our female counterparts. Just imagine how the world will look like without women. It is like a vacuum without any life, terrifying and very empty. Right from our childhood to our adulthood, there is a woman around us, at birth, she is a mother, when young she is girlfriend and after marriage, she is a loving wife. In the office, female colleagues bring the all-important congeniality required for smooth working and their extremely fresh and significant inputs in the business decisions.
So how it started? Well, it began with National Women’s Day is New York (USA) on 28th Feb of 1909. The very next year, international women’s day came into existence in Copenhagen after an international meet. However, there wasn’t a fixed date.
In 1911, International Women’s day was marked on 19th March many European countries, and in coming years its importance was realized all over the world. But it was only in the year 1975 when UN started celebrating International Women’s Day on 8th of March.
As the day has gained importance, businesses around the world have recognized it and have aligned their marketing calendar to do something special for them.
In the age of the internet, a better way to get involved is going digital. Here are some digital marketing ideas which will enhance your involvement in this day and will help in subtle branding.
Dedicate a Web Page for the Day
It is a great way to express what your business can do for them. An imaginative way is to add the images of activities you have aligned for them on the day. Making it interactive and invite as many relevant people …?
Leverage Social Media
Optimize your social media presence for the day, and you’ll see a flurry of visitors, and what’s more, it the most enticing way to enhance your presence. It showcases how much your organization cares for the cause. You can even post the pictures of female employees to give them recognition and make them feel much appreciated.
YouTube Videos for Net Freaks
The smartphone is the latest tool in the armory of marketers. If an image helps you express your thoughts well, the videos let you feel it. A touching video can have a lasting impact and leave a very positive image of the brand. Use it and enhance the visibility of the brand online.
Say It Loudly & Webcast It
Mob involvements in malls help in creating the noise and increase the footfalls. A webcast of such an event can certainly help in putting the message across. They can also have the offers and discounts lined up for the International Women’s Day. This way you can be assured of the positive response without being aggressive.
Another great idea can be inviting blogs about the initiatives by the organization related to females and optimize them. It will help your brand get more involved with the audience on the internet, and it helps you in leaving a more personalized message.
Women-Centric Promotional Offers
This day is meant to make women feel special. Gifts like chocolates, flowers, and clothes, are common. A special discount on this day for the buyers can certainly enhance the business. An e-mail campaign can help in taking the information to the right audience.
Besides, some of the traditional marketing ways can’t be ignored altogether. It ensures that marketing campaign has both online and offline flavors, and the brand’s visibility is enhanced in real as well as the cyber world. Some of the traditional ways are as under:
Be Traditional, Give Takeaways
Traditional marketers can make a great use of them. Organizations can give takeaways to their female employees as well. Simply distribute them amongst customers, and you’ll see the loyalty building and repeat visits.
Make It a Family Affair
Although it’s a women’s day, yet it is also an opportunity to involve her family in the office or business. Motivating her husband to do something special, greeting kids with chocolates, or making her feel special by doing something for her parents is something marketers can try as well.
Be a Brand that Cares
The act of sponsoring a girl child, a donation to a women NGO, etc. can be a good starting point and will portray the socially responsible image of the corporate as well. Events and Facebook posts of the celebrations will do the rest.
Not only the day is important for women but also for the entire society and the world at large, and we must act as a responsible business and marketers alike to recognize and celebrate it. As rightly said, “The education and empowerment of women throughout the world cannot fail to result in a more caring, tolerant, just and peaceful life for all.” -Aung San Suu Kyi.