3 free AdWords testing tools to adopt today

As advertisers, we can’t afford to ignore data in our decision-making.

Since you probably just sighed a little bit or rolled your eyes at that sentence, here are four facts that reveal why ignoring data is like ignoring the fact that you are currently on fire:

1. Online advertising is getting more competitive

Since AdWords and other PPC platforms are auction marketplaces, or “pay to play” channels, more players means more money needed to play.

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