How we hijacked Google’s SEO guide search rankings

I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization” and thousands of other phrases.

We perform many tests internally, both for our SEO Spider software and as an agency for clients. This particular experiment was purely for fun to highlight the issue we discovered, without the intention of hurting anyone, or indeed for any profit. We have now ended the experiment and removed the content.

search engine optimisation SERP


We had previously been in touch with Google after noticing some strange behavior in the search engine results. While their SEO starter guide PDF was ranking for relevant terms like “SEO” and “google SEO guide,” something wasn’t quite right….

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