How to monitor Google Knowledge Graph changes and performance

Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that appears on the right side of the search result page that provides information about entities such as people, places and brands.

Individuals and companies alike are striving to acquire, maintain and monitor a Knowledge Graph listing. At the moment, however, there is no easy way to report on Knowledge Graph performance and changes. In 2016, Google’s John Mueller did mention that links in Knowledge Graph panels would be counted in the Search Analytics report in Google Search Console. However, this still does not give us insight into the algorithmic aspect of Knowledge Graph rankings and changes.

Why monitor your Knowledge Graph result?

So you may be wondering why should you should care about changes to your personal or company Knowledge Graph result. Here are a couple of reasons.

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