Google AMP Likely Will Inflate Your Traffic Metrics, Google Is Working On Fix

Christian Oliveira has documented an issue with using Google AMP and how it will likely inflate your Google Analytics and other analytics metrics. In fact, it can report four-times more traffic than is real. Truth is, this was documented and Google recommended you set up its own profile for now to separate this out.

In any event, Google is aware of the issue and said it is complex but they do plan to work on it – one day.

Here is Google’s Malte Ubl on this concern:

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