Driving local marketing change with Uber, Lyft and self-driving cars

Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning.

Uber and Lyft recently began testing programs in which local businesses pay for your ride to their locations — assuming you’ve splurged the requisite amount at their cash registers. The result: local marketing is about to be transformed.

Local search to certain purchase

Imagine this:

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